Brand System & Inclusion Strategy
team × inclusion & impact program
My role: Creative Strategy, Brand Systems, Internal Communications, Educational Content, Workshop Facilitation, and Art Direction.
I led the creative strategy, visual identity, and communication design for team ×’s Inclusion & Impact program — a global initiative developed for more than 1,3K employees across 42 countries.
The program was designed to strengthen inclusion, cultural awareness, and employee engagement through a scalable system of campaigns, educational resources, workshops, and internal communications. Launched in 2024, the initiative continues to evolve through monthly activations, cross-functional collaborations, and organisation-wide engagement
I&I branding
I developed a flexible sub-brand system rooted in the existing team × identity, using the multiplier symbol, typography, and modular colour palettes to create distinction across monthly initiatives while maintaining consistency within the broader brand ecosystem.
Each campaign adopted its own visual language tied to the topic being explored — allowing the program to remain dynamic, recognisable, and scalable across presentations, newsletters, workshops, social assets, and digital platforms.
About team ×
Iteam × is Omnicom’s global marketing and communications agency dedicated to Mercedes-Benz, bringing together multidisciplinary teams across strategy, media, technology, and creative production.
As an expression of the all-encompassing disciplines and competencies that team × bundles.
2025 ×
×-connect
×-connect was developed as a platform for collaboration, learning, and cultural exchange across the organisation.
Through mentorship programs, leadership talks, storytelling initiatives, and educational resources, the platform aimed to strengthen connection across teams while supporting a more inclusive workplace culture.
2024 ×
I designed and facilitated a Future Focus roundtable with senior team × leaders to help shape the 2025 Inclusion & Impact strategy.
The workshop combined anonymous reflection exercises, identity mapping, and values-based discussions inspired by Lily Zheng’s work on inclusive leadership.
Insights gathered during the session informed the strategic priorities and communication framework for the following year.
In collaboration with OPEN Pride Germany, I developed communication assets and supporting materials promoting awareness, visibility, and community engagement during Pride Month.
The initiative included event communications, educational resources, and a curated guide highlighting LGBTQAI+ artists, films, and exhibitions.
Colour palette
Tips for: art by, for and about LGBTQI+
A curated cultural guide spotlighting films, exhibitions, and creative work celebrating LGBTQAI+ voices and perspectives.
May. Cultural Diversity Campaign
To celebrate World Day for Cultural Diversity for Dialogue and Development, I created a collaborative campaign inviting international team × members to express company values in their native languages.
The result was a multilingual visual activation celebrating cultural identity, global collaboration, and shared values across the organisation.
Designed a multi-platform awareness campaign focused on recognising and addressing gender bias in the workplace.
The initiative included educational guides, internal communications, presentation assets, and branded content aligned with International Women’s Day visual language and messaging.
Colour palette
Purple, green, and white reference the visual language of International Women’s Day
Unlearning Bias
A guide to recognising gender bias at work.
Inclusive Communication
Designed and presented a gender-inclusive communication guide during the global team × townhall for internal teams and Mercedes-Benz stakeholders.
Principles into actions
To translate values into measurable action, I developed a strategic content calendar aligning internal campaigns, cultural moments, educational initiatives, and stakeholder collaboration across the year.
The framework connected team × principles with global observances, ERG initiatives, leadership priorities, and employee engagement opportunities.
Outcome
The program evolved into a scalable brand and communication framework that embedded inclusion into everyday team culture across a global organisation.